The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.Tim Berners-Lee
Focused digital marketing agency
Functionality needs to be combined with creativity to get your website noticed and ensuring that it will start to deliver the results that you are looking for. The launching is only the first step in this process and needs to be backed up and supported by the required marketing to get your site in front of the right people.
Digital marketing agency services to strengthen your website
Precise and focused digital marketing activity will provide necessary support to your website, driving traffic and encouraging its full use. As a digital marketing agency, CBJ’s support services cover the key activities:
- Content and copywriting
- Social media
- PPC (pay per click)
- Email campaigns
Input & Commitment
We believe that the creation or re-launch of a website is the start of the project not the end and to achieve the desired goals requires input and commitment to present the website to the desired target market.
Focus & Promote
We are focussed on making sure the client's message is suitably promoted to ensure our client is in the forefront of a prospects mind when decisions need to be made.
Strategies & Objectives
CBJ Digital are committed to working with their clients to find the best strategies available to achieve the goals the client has for their online presence.
Measure & Monitor
We understand that the best targets are measurable and can be monitored on a regular basis to ensure they are being achieved.
Content and copywriting
The initial discovery process will help us map out what you want to communicate on your website, and how. Then we can ensure the content – words, images, videos, etc – works with the design and functionality to achieve a great experience for the user so they take the ‘right’ action. This could be simply getting in touch, or something more interactive such as making a purchase or completing a survey.
The emphasis is on consistency and engagement across all your digital marketing – web content (including blogs), social media, PPC and email campaigns.
Our focus with social media is directing traffic to the website or to get in touch, rather than create an endless circle of likes and comments that stay on the platform. So, we create and manage a posting strategy that achieves an agreed set of goals, such as:
- Highlighting blog posts
- Promoting website activity (such as new courses or product promotions)
- Engaging in relevant conversations and supporting like-minded accounts
PPC (including remarketing) on Google and social media can achieve excellent results in driving traffic to your site. Having a focused campaign plan, plus good management and measurement will achieve the following:
- Increase exposure
- Generate relevant leads
- Improve CPA (cost per acquisition)
Well planned and executed email campaigns achieve engagement leading to loyalty. The aim is to establish authority, especially with existing customers for whom exclusivity will also be a draw. As with social media, email campaigns can both support your website activity as well as fulfil your wider marketing objectives.
Consistency in terms of communication and value-led content are key. Getting your customers to look forward to your email dropping into their inbox is the ultimate target.
Digital marketing that leads to engagement
Our focused digital marketing services will not only support your website, they will also strengthen your general online presence. Engaged visitors leading to loyal customers is the final goal.
See more of our work
Our highly skilled team of developers have on many different projects over more than 25 years bringing them to life, fulfilling the vision as well as the functionality to deliver the expected results. We are proud of every one of them and below are some examples of what we have achieved.