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Archive for 2016

Website Development – does ‘Brand’ really matter?

Posted by Malcolm Iliff, on 3rd February 2016

Does ‘Brand’ really matter? This really ought to be the perennial question for every digital agency that builds and promotes websites for their clients. Hopefully, potential clients chose a particular supplier or they renew their contracts with the supplier because they appreciate the 'brand', they trust it, it gives them confidence, it fulfils their criteria for entering a long term relationship of mutual trust and mutual profit. They like the ‘brand’! What does this all mean?...

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