Services: Copywriting

Good copy is key to a successful site

Having the right words, having the keywords and phrases, having content that is interesting and relevant is fundamental to a site that will really work for you. Although SEO optimised technical construction of a website is absolutely fundamental, it is the words that the visitor is going to read; it is the words that will appear in the search engines; it is the words and phrases in the content that will get you into the results; it is the words that will give value to your site.  

CBJ Digital can provide copywriting services to refine the content for a tired site or to build site content from scratch – always under the client’s instruction.  A further function for the copywriter is to keep the site up to date.  We can prepare News items; we can draft regular updates for your Blog.  Regular changes to the content of your site will keep it fresh - but more importantly, the search engines will recognise the site is regularly updated and will give it better prominence in the search results.  The more relevant content that is regularly updated, the better.

How we go about it

Our copywriter will use any material you can provide to help compile the website content.  Printed material, reseach on the web, telephone or face to face meetings can all be used.  Copywriting is priced by the hour (with a minimum charge) so before we begin, our copywriter will give you an estimate of how much time will be needed to complete the terms of reference.

Integration with Social Media

Incoming links from other sites are a key feature in determining "page ranking" for any site in the search engines.  (Don't use link farms!)  Our copywriter will advise on the use of Facebook, Twitter and other social media web services that will enhance the value of your website and the business that can come from a well structured, well linked and well composed website on the net.